The EMITT Tourism Fair is one of the top five largest tourism exhibitions in the world — a global meeting point for travel professionals, hosted buyers, and destination marketers from more than 100 countries.

Organized in cooperation with The International Ecotourism Society (TIES), the 8-Day Türkiye FAM Trip Program offers a unique combination of business networking, cultural exploration, and sustainable tourism discovery.

The 2026 program begins in Istanbul, where participants attend exclusive B2B meetings at EMITT, connecting with industry leaders, decision-makers, and international brands. Following the fair, participants will embark on an unforgettable journey through Cappadocia, Zile, and Tokat — exploring Türkiye’s authentic heritage, natural wonders, and traditional hospitality.

In Cappadocia, attendees will witness the surreal landscapes of fairy chimneys, ancient cave dwellings, and the timeless artistry of local pottery workshops. The journey continues to Zile, home of the historic castle where Julius Caesar famously declared “Veni, Vidi, Vici,” and concludes in Tokat, the hidden gem of Anatolia. Here, participants will stay at the 650-year-old Deveciler Han, now the Silk Road Museum Hotel, and experience local culture, organic farms, and the true spirit of sustainable living.

The purpose of this program is to build global tourism connections while raising awareness for ecotourism and sustainable travel practices — aligning with TIES’s mission to promote responsible, environmentally conscious tourism worldwide.

Join us in Türkiye, where business meets culture, and every connection becomes a bridge toward a sustainable future in travel.